• Starts: April 12, 2022
  • Length: 5 Days
  • Location: Accra
  • Fees: £ 1,950
  • Reserve: 40
  • Downloaded: 120

Programme Description

This programme focuses on handling business repositioning challenges. There are a numerous challenge associated with business repositioning. If a business is repositioned, then it moves away from its current positioning. It is likely that a significant proportion of any existing sales may be lost because the business is not positioned properly. It’s highly imperative that executive should be equipped with the necessary skills and ability to handle business repositioning challenges.

Programme Objective

Participants will be able to:

  1. Understand the basic concept of business repositioning
  2. Develop competency to handle business repositioning
  3. Recognize the Challenges of Business Repositioning
  4. Identify the factors that can trigger business Repositioning
  5. Formulate and apply business Repositioning Strategies

Programme Modules

  1. Introduction Business Repositioning
  2. Challenges of Business Repositioning
  3. Repositioning Strategies
  4. Handling Business Repositioning
  5. The Repositioning Process
  6. Requirement of a successful Business Repositioning
  7. Factors that can trigger Business Repositioning
  8. Using the Ansoff Matrix
  9. Benefits of Business Repositioning
  10. Understanding Brand Repositioning Map

Programme Outcomes

At the end of the programme participants will be able to:

  1. Create a value proposition for a brand in respect to how it can be repositioned
  2. Learn how to use the Ansoff matrix
  3. Develop and understand a business repositioning Map
  4. Examine and identify the benefits of Business Repositioning
  5. Identify the requirement of a successful business repositioning and how to handle it

Target Participants

Current and potential strategic leaders; first line managers at all levels in medium to large organizations including Directors and Senior Managers, Head of divisions, Team Leaders, HR and Corporate Managers, Executive Directors and Heads of Departments and Units.

Programme Information Session

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